Role and Types Of Advertising In The Video Game Industry

Advertising has a major role to play both in the success and failure of a product in the gaming industry. Yes, nothing new, it is common to every field, every industry and to every product. Thus, video games should be taken as any other product and need to be advertised in a manner that the potential consumers know exactly what the product is before they actually decide upon buying that product, which here is a video game.

In recent years, even the video game industry has realized the importance of advertising and start relying all the more vigorously oan it for growth. Also, with buyers becoming more alert and connected and the world of gaming encountering rapid technological upgrades, the video game publishers will just keep on harnessing the potential of advertising.

The advertising market for video games, however still in its early stage, has become gigantic over the past decade. This growth in the market is creating some crucial job opportunities for the advertising experts with expertise in the video game industry. For anyone who wants to make a career in video game advertising, must enroll for an advertising course that incorporates teaching various parts of a brand’s marketing system.

Now let’s see what is the current scenario for advertising in the video game industry-

Interstitial ads

These are full screen advertisements that cover the interface of their host application. These advertisements are normally displayed at natural transition points in the flow of an application. A few examples here include- between activities or during a pause between different game levels. These advertisements give users the choice to either view the advertisement or close it and return to their host application. The direct call to action and the full screen size are some of the attributes that make these types of advertisements one of the most effective ways of video game promotions.

Reward-based ads

Also called by the name ‘Incentivized Advertising’, the name says it all. The Reward based advertising offer its player an in-game currency. This type of ads market has grown substantially, owing to the popularity of smart-phones and in-app purchases. The advertisements shown here are either game-based or random and not customized to the player’s preferences. Also, keep in mind that these types of ads work in particular set-ups, where the reward or the incentive is sufficiently great for the gamer to need to make a purchase.

Native Ads

Native advertising is the latest trends in the video game industry, the types have reaped a lot of attention after these have been utilized as a part of US presidential campaigns in the year 2008 and 2012. Coming back to video game industry, native advertising is as useful as these are for other industries, as it offers the players with a real-life experience, which eventually make them more connected to the game. This connection between the gamer and the game lead to improved sales and hence the motive of the advertisement is achieved.

All the advertising types mentioned above reflect the fact that the traditional advertising model has grown from a ‘one-size-fits-all’ methodology to a more personalized and engaging one. Video games are no longer seen as the product for youngsters and young adults alone, in fact, the latest studies show that the average gamer today is 35 years old. Moreover, it’s not the men who dominate this gaming zone, there is a significant increase in the number of female players and this increase is growing and will grow over the next few years.

To put it plainly, the gaming industry has become a mainstream medium for entertainment, mainly because of the creative ways by which they are being advertised to the world.

4 Reasons You Should Choose Advertising as Your Career Option

Advertising is quite a lucrative career option nowadays. Advertising is used by all the institutions irrespective of the fact if they are small or big. There are different types of advertising and with the advent of internet and computers, the advertising industry has undergone huge changes. Advertisers are assigned with the task of introducing any product in the market and stimulating the people to buy the product. In this, the advertising course plays a very important role. 

The advertisers are assigned with various different tasks like, 

• Introduce a new product in the market
• Expansion of the market
• Increase the sales
• Fight competition
• Enhance goodwill
• Educates the consumers

and many more such tasks.

In order to gain a competitive edge over its competitors and make sure that they are able to tap into the hidden potential of the market, there is a huge demand of the advertisers. This is expected to increase a lot further in the years to come. Hence it is advised to choose the option to opt for the best institute as the preferred option for the advertising course. If you are looking for a good institute for the advertising course in Singapore, look no further than Mages. 

Here are some of the reasons due to which you should choose advertising as your career option. 

Vast opportunities available:

The advertisers are provided with vast employment opportunities. It is because of the fact that the number of companies are increasing day by day. Hence it provides a number of job opportunities to the candidates. 

Good salaries provided:

With the passing of time and based on the knowledge and experience of the candidates, the companies provide hefty salaries to the deserving candidates. It becomes necessary to gain a competitive edge over the other candidates to gain such positions offered by the companies. 

Quite a creative career:

The job of advertisers requires a lot of creativity and a proper understanding of the consumer behaviour. In this field the knowledge about different fields like copywriting, copy editing, storyboards etc. are necessary. 

Job opportunities in a number of diverse fields:

The advertisers are able to get jobs in different industries like  Television, Media, Films, Photography, Advertising Agencies, Design Studios, Print and Publishing, Animation, Web, Internet, Interactive Multimedia, etc. Hence the people are able to get experience in a number of fields. Hence it is advised that one must have a proper knowledge of the different fields. 

Summary:

The advertising industry is quite a lucrative career option and helps a lot of users to give a massive boost to their career. But, in order to make it big in the industry, it is advised that you choose a good institute for the degree. Mages provides the best advertising course in Singapore and has helped a number of students to make it big into the advertising industry. Here the knowledge is provided by the industry experts. These help them to provide a detailed knowledge of the advertising industry and guide you to land lucrative jobs.

What Are The Different Advertising Courses Offered In Singapore?

Advertising courses help the students to learn the basics of advertising and marketing tricks and also provide tips on how to create and manage media meetings. These types of courses contain training in legal and ethical aspects of advertisements and also its social responsibilities. Advertising course Singapore also helps the students to engage and communicate with various types of clients and stakeholders of a particular industry. Internships are usually provided to students and it helps to specialize in different advertising areas.

• Advertising students learn about the following areas: 
• Market analysis formulas and statistics.
• Private sector and government advertising.
• Traditional and modern advertising strategies.
• Moral codes of conduct.

Various course offers by universities are

Diploma in Communication Design

The communication design program teaches designers the communication facilities of different industries. This course mainly focuses on the conception, planning, and realization of visual solutions to complicated problems faced in the present times. The course needs strong knowledge in the technology and provides the expertise that helps to become creative thinkers, polished practitioners, and rationalized designers. The course will give strong emphasis to all the students through projects, practical assignments, and research done by the other students. 

Program highlights:

• Provide application based knowledge by industry experts.
• Get good knowledge about the relation between advertisement and marketing.
• Provide research projects and workshops as a part of the curriculum. 
• Constantly upgrade the students with the current requirement of the advertising industry.
• Student performance evaluation is done through practical assignments and projects.

Bachelor of Arts in Mass Communication with Advertising

This course is intended for students who completed diploma in the relevant field. This course provides the students with comprehensive and practical knowledge on the subjects offered. This course is offered as an individual subject or as a part of a subject in a different course. There are well-trained professors in the universities who teach this course.  This course helps the students as well as the people who are already in the advertising industry to yield better results.

There are abundant basic and advanced colleges offering this animation course, unlike other courses. The scope and opportunities for this field are increasing day-by-day. The people after completion of these courses can work in films, television and gaming industries. Molding career in advertising will be fun and fulfilling. Your work will be showcased on big screens and is viewed by millions of people across the world and is shared by friends, family members, and strangers.

This is the right opportunity to prove yourself in front of the world whereas in other fields it might not possible to show your skills in front of the world. There are ample amount of high paid job opportunities available for the industry since, every commercial ads, games, and movie that we watch today are included with advertisements.

Summary:

After completing an advertising course Singapore, you should maintain a professional approach towards your career as most of the times you will be in direct contact with your clients. You need to understand the client’s concepts and requirements to create a beautiful advertisement.