Essential Steps to Designing an Effective Infographic

It goes without saying that blending visuals with text packs a more powerful punch than just text alone. No wonder, infographics have become such an important and effective marketing tool for modern businesses. Research shows that the production rate of infographics increases by one per cent every day. The use of infographics boosts web traffic and the audience find them more engaging because visuals are more readily received and remembered by the brain compared to mere text. While a graphic design programme will teach you the basic of designing an infographic, following a few steps will help you create infographics that are really effective.

 

• Research and Gather Data

In order to make a successful infographic, you must know and research the topic really well. You also need to see what has been previously done on the topic and what new you can bring to the table. If you are putting in specific details about your company or any other data, make sure they are accurate and have been placed at significant places in the infographic. Designing infographics can seem intimidating at first. If you're new at designing infographics, Pinterest is a great place to check out sample infographics.

• Think Out of the Box

Novel ideas are always better than tried and tested ones. One of the most effective techniques to use in infographics is analogy. A simple Google search will help you find several such infographics with interesting analogies. For example, LinkedIn Marketing Solutions uses a food analogy to show how boogying fuels content creation. The main aim of your infographic should be to educate and inspire your audience. New and innovate ideas will drive home the point much more easily.

• Keep it Simple

Clutter means confusion. Opt for a simple style with a limited number of fonts, a consistent colour scheme, and stick to one style for the visuals. Incorporating too many elements will confuse the audience and your message will be lost on them.

• Storytelling

Your infographic shouldn't be just a collage of text and visuals. It should tell a story and all the elements should be connected to the main narrative. Your audience should be engaged and interested right from the beginning.

•  Mind the Size

Size plays a very important role in where your place your infographic. Since infographics are mostly about visuals the width should be no more than 735 pixels and the length should be limited to 500 pixels, otherwise resizing can play havoc with your visuals. Having a standard size makes it easy to share as well as hold your audience's attention.

• Optimize and Share

Your infographic will reach no one if you don't share it. Infographics can drive a lot of traffic to your website or blog so make sure to add share buttons as well as optimize it for better viewing on all devices and browsers.

A graphic design programme can teach you the nitty-gritty of an infographic. Combining creativity with accurate data and information to design infographics can bring in more leads for your website and business.