What to Expect as a Graphic Design Expert in Advertising Company

Marketing is the prime aim of all the advertising companies and they often use graphic design as a significant advertising tool. If you are planning to join an advertising agency as a graphic design expert in need to complete a graphic design diploma. Before appearing for the interview and joining an advertising company, you need to have a clear knowledge of what such a company expects from a graphic designer. This blog aims to give you an insight into the role that a graphic designing professional as to play in an advertising organization.

Graphic designers are expected to work to bring a wide array of communication alive. They create images with high visual impact to attract the attention of the targeted audience and convey the business mission clearly. Thus, it should always be the aim of the graphic artists to come up with impactful designs to create brand identity.

Expectations from a Graphic Designer

Here are the things that an advertising agency expects from a graphic artist:

·        A Thorough Understand of Client requirements and Business Goals::

Designing impactful and innovative advertisements for magazines, websites and newspapers is one of the prime responsibilities of a graphic design expert. The demand of one client is different from that of another. As a graphic design professional, you are expected to understand the specific requirements of the clients and design accordingly. The role demands a creative flair and a precise understand of the client’s business goal.

·        Relaying of the Business Message in a Creative Manner:

All businesses strive to convey their business vision and mission to their target audience and convince them to become potential customers. Whether you are designing for a magazine or newspaper, you should always try to acquire sound knowledge about the mission and vision of the company your design would represent. You should make good use of your innovative sense to come up with an exclusive design that would clearly convey the business message in a creative manner. 

   Perform Consumer Research:

An advertising company would like to perform consumer research thoroughly so that you get an idea about the consumers who would take interest in a specific product or service. Suppose, you have been given a product where you should work for toy manufacturer, you should have a clear idea about who would be interested in toys. In this case, you should come up with a design that would allure the parents and the kids. Again, you need to work for a female apparel seller, you should design images that would overwhelm the female garment enthusiasts. Thus, you should do an in-depth consumer research before designing.

A graphic design diploma from awell-known institution is a must to be creative and skilful in the domain of work. A diploma would certify your talent and skill to an employer. 

Essential Steps to Designing an Effective Infographic

It goes without saying that blending visuals with text packs a more powerful punch than just text alone. No wonder, infographics have become such an important and effective marketing tool for modern businesses. Research shows that the production rate of infographics increases by one per cent every day. The use of infographics boosts web traffic and the audience find them more engaging because visuals are more readily received and remembered by the brain compared to mere text. While a graphic design programme will teach you the basic of designing an infographic, following a few steps will help you create infographics that are really effective.

 

• Research and Gather Data

In order to make a successful infographic, you must know and research the topic really well. You also need to see what has been previously done on the topic and what new you can bring to the table. If you are putting in specific details about your company or any other data, make sure they are accurate and have been placed at significant places in the infographic. Designing infographics can seem intimidating at first. If you're new at designing infographics, Pinterest is a great place to check out sample infographics.

• Think Out of the Box

Novel ideas are always better than tried and tested ones. One of the most effective techniques to use in infographics is analogy. A simple Google search will help you find several such infographics with interesting analogies. For example, LinkedIn Marketing Solutions uses a food analogy to show how boogying fuels content creation. The main aim of your infographic should be to educate and inspire your audience. New and innovate ideas will drive home the point much more easily.

• Keep it Simple

Clutter means confusion. Opt for a simple style with a limited number of fonts, a consistent colour scheme, and stick to one style for the visuals. Incorporating too many elements will confuse the audience and your message will be lost on them.

• Storytelling

Your infographic shouldn't be just a collage of text and visuals. It should tell a story and all the elements should be connected to the main narrative. Your audience should be engaged and interested right from the beginning.

•  Mind the Size

Size plays a very important role in where your place your infographic. Since infographics are mostly about visuals the width should be no more than 735 pixels and the length should be limited to 500 pixels, otherwise resizing can play havoc with your visuals. Having a standard size makes it easy to share as well as hold your audience's attention.

• Optimize and Share

Your infographic will reach no one if you don't share it. Infographics can drive a lot of traffic to your website or blog so make sure to add share buttons as well as optimize it for better viewing on all devices and browsers.

A graphic design programme can teach you the nitty-gritty of an infographic. Combining creativity with accurate data and information to design infographics can bring in more leads for your website and business.

Great Graphic Design Tips with Pro Outcomes!

As a graphic designer, you want to make sure that your visual communications are to the tee. Whether you are a freelancer, working for a design company or still on your way to complete your courses for Graphic design in Singapore the following tips will help you hone your skills and bring out some highly professional looking outcomes –

·         Pair the Contrasting Fonts

Pairing the right fonts together is one of the most common challenges that graphic designers tend to face. The ideal approach is to simply choose fonts that have high contrast. This helps you in balancing each one of the fonts with the others while also creating an appealing feature in your overall design. You can increase the contrast between two fonts by working in size and color.

·         Matching Colors within the Designs you Create

If you want to make your design stand out, the easiest way to do so is by creating harmony between the colors you use. Match the colors you use for the graphic elements such as your text holders and fonts with the image that you are using in your background. The color picker tool is an excellent function to rely on when finding the right color. This tool will give you a hex code through which you can easily identify the right hues on the color wheel.

·        Using Grids

Unique tools allow designers to easily layout and edit the images for professional outcomes. You can place multiple images of similar themes within a grid to create an appealing look. The right placement of images topped with unique filters across all images can help you acquire great consistency.

·         Adding Transparent Icons

Creating appealing backgrounds for any graphic design project demands significant creativity. Whether you intend to use an image as a background or a range of colored shapes – the options are endless. You can also apply slight transparency on your icons and darken your background to make the text easy to read.

Finally, another great way to give your project a professional look is by using shapes and icons to illustrate your information. This is an effective tool when creating info-graphics, where you are expected to think outside the box and create designs that are original looking. For instance, you can use three square or circle icons to identify different percentages when illustrating survey results. Shapes can prove to be an extremely critical tool when creating social media posts that are intended to be informative.

Summary

This article discusses that various design approaches to consider creating professional looking outcomes.