What to Expect as a Graphic Design Expert in Advertising Company

Marketing is the prime aim of all the advertising companies and they often use graphic design as a significant advertising tool. If you are planning to join an advertising agency as a graphic design expert in need to complete a graphic design diploma. Before appearing for the interview and joining an advertising company, you need to have a clear knowledge of what such a company expects from a graphic designer. This blog aims to give you an insight into the role that a graphic designing professional as to play in an advertising organization.

Graphic designers are expected to work to bring a wide array of communication alive. They create images with high visual impact to attract the attention of the targeted audience and convey the business mission clearly. Thus, it should always be the aim of the graphic artists to come up with impactful designs to create brand identity.

Expectations from a Graphic Designer

Here are the things that an advertising agency expects from a graphic artist:

·        A Thorough Understand of Client requirements and Business Goals::

Designing impactful and innovative advertisements for magazines, websites and newspapers is one of the prime responsibilities of a graphic design expert. The demand of one client is different from that of another. As a graphic design professional, you are expected to understand the specific requirements of the clients and design accordingly. The role demands a creative flair and a precise understand of the client’s business goal.

·        Relaying of the Business Message in a Creative Manner:

All businesses strive to convey their business vision and mission to their target audience and convince them to become potential customers. Whether you are designing for a magazine or newspaper, you should always try to acquire sound knowledge about the mission and vision of the company your design would represent. You should make good use of your innovative sense to come up with an exclusive design that would clearly convey the business message in a creative manner. 

   Perform Consumer Research:

An advertising company would like to perform consumer research thoroughly so that you get an idea about the consumers who would take interest in a specific product or service. Suppose, you have been given a product where you should work for toy manufacturer, you should have a clear idea about who would be interested in toys. In this case, you should come up with a design that would allure the parents and the kids. Again, you need to work for a female apparel seller, you should design images that would overwhelm the female garment enthusiasts. Thus, you should do an in-depth consumer research before designing.

A graphic design diploma from awell-known institution is a must to be creative and skilful in the domain of work. A diploma would certify your talent and skill to an employer. 

The Difference between 3D Animation in Games and in Movies

Most of us have a common idea that animation for movies and video games are the same thing. But then, this isn’t the truth. If you have done a 3D animation course in Singapore, then you’ll perhaps know that even though the same principles and tools of animation are applicable to both the mediums, but then, the techniques and processes greatly vary from one another.

 

 

Animation in Movies- What to Know

When talking about animation in movies, you’ll find that the animator is solely accountable for animating whatever is available in the view of the shot camera. More specifically, they have to exclusively worry about a single angle of the camera at a time. If a user is watching a movie, then all you need to do is press the PLAY button on a movie. On the other hand, in case of video game animation, things are a bit contrary.

 

Animation in Games- What to Know

Games should be interactive so as to keep the users engaged. When a player plays a game, you want to make sure that he or she has complete control on the camera and character. After all, it is the player who drives the story forward and allow the characters to proceed.

 

Hence, not only the animation should look good, but then, it should look good from each possible angle. For example, if the game is third person, then the player will rotate the camera around and they will see the run or walk cycle from a different perspective. This new angle may reveal things such as knee pops, which may not have been visible in the usual camera view. These are the things, which a game animator requires to take into consideration so as to make sure their animation holds up to whatever the player can throw at it.

 

And when you are creating game animations then you should see to it that it looks good from any angle. For example, when implementing the principle of arcs into an animation, the animator should see to it that the character is considering smooth arcing motions from any angle of the camera.

 

Creating Game Animation

As a game animator, you will be exposed to several kinds of animations that what is generally found in a movie such as DreamWorks or Pixar. You will find yourself creating animations for giants, fantasy creatures, scripted events and loads more. Majority of the games are driven by body mechanics, hence you will have to invest a lot of time to perfect the body mechanics in games. And as per the timing of the games is concerned, you need to focus on it depending on the specifications of the player inputs. You can take a 3D animation course in Singapore to get a good idea on animation and how it works.

 

Animating for games may bring a wide range of challenges to the table, but then, at the same time it also brings in a rewarding experience. Go for it today and create a new benchmark in the animation domain.

Game Development using Multiplatform Engines

The new age requirement expected from any game developer is the ability to create games across multiple platforms. It is essential to keep oneself abreast of the latest development and the channels that ensure game launches in sync with wide number of gaming devices. A Game Development Education encompasses the conceptual knowledge of multiplatform gaming. In a practical context, there are a number of options that enable a game developer to meet the new-age demands of creating games that provide the player to a wide variety of gaming devices.

 

 

 

While there are numerous cross platform tools in the form of multi-purpose engines, the essential question is which one works best for your needs? This can be answered by understanding the purpose served by these engines.

 

Multiplatform Engine - What is it?
The most amazing feature provided by a multiplatform engine is that it takes the work of the game developer and adapts the program to run across various devices. Thus, the professional needs to provide the blueprint of the game only once, after which the engine fine tunes it to suit the needs of other platforms. In simple terms, it is like writing a book and having it sent to different interfaces like print and eBook.

 

Points to Consider before using Multiplatform Engine
It would be a good idea to be pre-informed about the final devices the game would be a part of, so that the initial program can be written in the right manner. It is imperative to understand how multi-purpose engines channel your game towards the desired goal. The use of Software Development Kit or SDK enables the engines to break down your program into a format that can be read by various devices. Basically, it assesses the hardware and software needs of the receiving party and encodes the modifications to the program that you have provided so that it can run optimally across platforms.

How do you ensure that the final result will meet your needs? The goal is to have the finesse in stage one so that the final product is of the highest quality. While there are innumerable engines that offer cross platform solutions, the key is to understand which one will help you deploy the game that you are set to build.

 

Big Players
There is a variety of software that offers the service of cross-platform game adaptation. This is because more and more businesses are jumping on the bandwagon of providing their clients and employees access to modern day gaming experiences whether it is on phone, on laptop or even tablets. Several big players in the multiplatform engine business such as Unity, PhoneGap, SAP and Xamarin are dominating the market. Many of them can provide tailor-made solutions. The basic deciding factor when selecting a solution is for you to understand what kind of game you want to build and for whom.

 

The game development education that you undertake can set an essential base for your future gaming abilities as well as help you choose the right course of action in selection the right multiplatform solutions.

Motion Graphics Designer’s Important Skills for Success

Motion graphics has turned out to be an indispensable part of the digital world. From television commercials to stupefying game graphics, online videos to complicated CGI in Hollywood films, the increasing popularity of motion graphics is noticed everywhere. It is the advancement of computer technology and the reduced cost of developing such graphics that act as contributory factors of their high popularity. Owing to the rising popularity of motion graphics in Singapore, many students in this country are choosing motion graphic designing as a career option. Now, the question is: what skills you should develop to succeed as a motion graphics designer?
 

 

 Graphic Design Skills:

The job of a motion graphic designer is to bring graphic characters to life using animation. In this instance, the professional can use his knowledge and skill of animation to make the graphic images created by a graphic designer move. However, it would be an added advantage for the motion graphic designer if he himself develops graphic design skills.

 

 A Good Understanding of Fundamentals in Animation:

As a motion graphic designer, you need to have an in-depth understanding of  animation to make the two-dimensional elements move with ease. If you do not have the required knowledge and skill, the animated characters would fail to appeal the audience. You should understand as to where to exaggerate and where you shouldn’t. A stunning design may fall flat if it is not animated proficiently.

 

 3D Design Skills:

3D elements have successfully made their place into motion designing. You will often trace it in commercial advertisements and in 3D logos. Thus, to keep abreast with the new trends, you need to develop 3D design skills.

 Knowledge of Typography and Color Theory:

Apart from being used extensively in motion design, typography oft serves as the driving force behind the moving graphics. Looking from this perspective, you should acquire knowledge of typography and know about what it consists of, what compliments a design and what appeals the audience.

 

Again, as a motion graphic designer, you should have a clear understanding of how to utilize colors in the motion graphics. You should know about what color conveys what mood and expression aptly. To cite an example, if you are trying to develop motion graphics on spring, you should make most use of green, red and yellow colors. Here, the use of white, gray and blue would be wrong as they are used to portray winter.

 

Apart from developing the aforementioned skills, you need to acquire technical skills. Now, the motion graphics are developed using computer systems, and computer knowledge and technical mastery will be able to help you use the new and upcoming systems and excel in the industry. When it comes to motion graphics in Singapore, the institutions offering training to the future professionals focuses on enhancing the technical skills of their students.

Successful Graphic Designer Essential Skills

Do you share a passion for visual arts and are planning to come up with your dream career in graphic designing world? Well, first and foremost you need to hold a diploma in graphic design from Singapore. Most jobs in the graphic design world need a creative mind. Additionally, you should also have a unique approach to solve the problem. However, if you wish to be an outstanding graphic designer, then you should not only be good at designing and visualizing information, but then, you should also possess good interpersonal and communication and technical skills. Some of the essential skills that will help you to become a successful graphic designer are as follows:

Introduce Visual Solutions for Communication Issues

As a graphic designer, you should be well aware of your users’ needs and wants. This is the first step that will help you come up with the best visual solutions and communicate the perfect ideas and concepts. Believe it or not, but then, understanding your users is a good way so as to come up with a perfect design.

 

Collaborate Proposals to Interact with Customers

If you are professional designer then you should empathize with your clients or employees and identify their role within each business role. You can propose various solutions to one problem so as to let your customers select the most suitable approach and take the design work in the right direction.

 

Collect Details and Materials for Meeting Brief’s Guidelines

Each time a graphic designer gets a brief, a research procedure is initiated. Hence, if you wish to begin your career in the graphic design industry, then make sure to invest a great deal of time in research. You should be well aware of facts like which resource is being used in which situation. This approach will help you come up with the right piece of information and material. At the end of the day, your design will depend on what your findings are.

Have an Eye for Right images, Text, Color, Fonts

In order to make your design work stand out from the crowd, you should use the right design elements. Different colors and font shapes broadcast diverse feelings so you will have to take an expert eye to understand the unique design elements inside out to make the best decisions and that too on a quick note to match your client expectations.

 

Pay Attention to Final Review

When the design process is about to end, often people forget to review it prior to its submission. But then, as a good designer you should always review the final product before delivering it. All the more better if you ask for feedback from different people.

 

Finally, designers should be strict with their deadline and should make sure that the quality of their work isn’t compromised at any cost. While a diploma in graphic design from Singapore is an added advantage, a quality work will help you earn accolades. To get more work, you need to aim at delivering quality work.

Avoiding Common Graphic Design Mistakes

No one likes to make mistakes. It is completely unprofessional, especially silly little ones. Sure when you just get out of graphic design school you are bound to make mistakes because you are eager to get to work and express your creativity. But did you know that those mistakes can cost you? You may have gone to graphic design colleges in Singapore, but the sooner you learn what to avoid these mistakes the better it will be.

 

 

1. More isn’t always a good thing!
This is one of those less is more situations. When it comes to the design format, do your best to keep it clear and easy to understand. Overloading it with too many fonts can be very distracting for the end reader/ viewer. Avoid using lots of typefaces on one page. Stick to the rule of using just two different fonts. Keep one as four main font and the other to add emphasis and highlight the main message you want to get across.

2. Not really understanding the brief
Make it a point to thoroughly understand what the client wants. If you haven’t grasped the basic concept that the client is looking for then it will affect the final outcome. You will be working towards something that is entirely different from what is expected. As a result you have wasted your resources and your client’s time. To prevent this from happening, make sure you ask questions to clear your doubts, take down notes and inform the client about the progress you’ve made so far.

3. Not proof reading
Most people are racing against the clock in an attempt to meet client deadlines, because of this they end up forgetting to do one very important thing. Proof reading! Once you’ve completed your work you reed to check it. Not once but twice. Get a fresh pair of eyes to look at it too. Other people can often spot or mistakes better than us. Doing a thorough check will help you catch any mistake or imperfection before sending your work. Remember it’s the simplest things that can lead to your demise.

4. Not taking shortcuts
Yes you need to use shortcuts! You can save time and energy by learning keyboard shortcuts, when using different software. It may seem like a lot of work at first, but once you get the hang of it you’ll be able to work quicker and finish way before the actual deadline, leaving you enough time to review and check for errors and mistakes.

5. Failing to consider the context
Irrespective of the logo, icon or text you are designing, you need to think is the final product capable of being onto other different mediums – digital and analogue. The factors that go into making the overall design like color, size and intricate patterns should allow you to print the design onto various materials like – T-shirts and signs. It should also allow the client to display it across various technological fronts like computers, mobile phones and other devices.

By simply making a checklist of all the areas that need double checking can help you save time and resources and come across as a professional. It will help you stay out of trouble and keep your work on track.

Going to graphic design colleges in Singapore can help you learn everything there is to know about graphic designing, even the tiny little details that most people would hardly stress on.

Believable AI Programming Guide in your Game Design

Artificial intelligence or AI can be referred to as scripted algorithms that have preset data embedded into them so that your system/ program behaves in a certain way under controlled environment. AI creates a realistic and fun experience in game designs. It’s an evolutionary process. If you remember, earlier games, computer opponents  had less options/actions, but today, there can be as many in numbers. From firing to dodging to hiding, all the reactions/responses they produce on your gaming screen can be attributed to this software program only. Whether your game will be a success or failure depends a lot on the quality of its AI today. You can go to a design college in Singapore to get some amazing tricks. But before this you can explore some expert advices here.

Work on AI from day1
Experts recommend that developers should not treat AI as the last thing when working on game designs. In fact, it has to be on your mind from the very first day to ensure ease of functionalities.

Implement AI along with Game design
AI and game design has to be implemented together and not in isolation for best results. To ensure this, both design and AI roles have to be performed in tune with each other. Whatever constraints and possibilities exist have to be thought through in conjunction with each other.

Focus first on Behavior 
Explore your game design to see what AI behaviors you want to include in the game and what not. On the basis of this, your game design team can decide what behavior they desire their AI to exhibit to the player. Once it is sorted out, you can divide the AI in different layers of strategy, methods and control, where strategy consists of long-term goals, methods refer to decision making at every point and control concerns the stop-motion control over the AI character.

Keep a Separate Testing Ground for the AI
According to programming gurus, designers need to keep their elements simple and generic because even after extensive planning you may feel the need for adding some more of them. And since AI not always works the desired way, they recommend you to create a distinct testing ground away from the core game for this so that you have full control over the functionality of the AI.

Be Careful with your Selection of Methods
Since how good or bad, your game will be received by your users, depends largely on the quality of the AI used in it. You have to take special care while using a particular method. For a clear idea, you can take resort to some software called “Decision Trees”, “Behavior Trees” or “Stack-based State Machines”. These tools enable you to tweak and alter elements easily for a better AI experience.

These advices along with training in a reputed design college in Singapore can prove fruitful for your career as a game designer.