A logo is an epic symbol of
your company; it represents the face and soul of any brand. Think of Apple’s
logo for instance. What do you see when you close your eyes and imagine about
this company? We bet that your mind conjured up the image of its logo and that
too in less than a second. A logo is
that important. When it comes to designing a logo for a tech company, you have
to make sure your purpose is clearly conveyed through it. For this, you have to
observe every minute detail while designing, right from color, font,
aesthetics, use of negative space and much more. A reputed graphic design institute Singapore can give you the right expertise
to achieve this.
Nevertheless, here are a few
pointers that you can follow as a logo designer.
Be Simple and Clear
Your logo has to be bang on the
message your brand wants to convey. You have to ensure its design is such that
people see your company as a high tech one and that it is a trendsetter. To
communicate this through your logo, you first have to understand the nature of
your brand. What impression do your brand needs to create on its target
audience? Start with a list of keywords, like – strong, sporty, elegant,
feminine, fun, etc. The moment you identify a few critical keywords from the
list you can begin your designing work with an amount of clarity.
Be Eternal
Your logo needs to have a
timeless property to it. For this, you have to think beyond current trends and
focus on elements that will reflect your brand identity many years down the
line. It will save you the cost that goes into bringing in a replacement
design. A wise approach in this direction is keeping the foundation elements of
your logo intact so that when your startup undergoes any major shift you just
have to do minor tweaks in the design.
Fonts and Colors
Fonts and colors are the two
critical elements of logo design. Let’s first look at fonts. A font can easily
communicate the idea your brand stands for. It can impart elegance, strength
and everything. So make sure the font you select for your company is
descriptive of its image. Don’t ignore its contribution to the overall design.
As far as color is concerned,
we all know every color has its own personality and thus, can create a deep
impression on the mind of the person seeing it. Try to use this attribute of
the colors to your advantage while designing a logo. However, for this, you
have to understand the impact that a particular color is potential of creating.
If you study colors and their impact, you will realize that color blue
generates a soothing and healing feeling, orange conveys energy, etc.
You can achieve success in
making a perfect logo for a tech startup by paying attention to these details.
To get more insights and knowledge on logo designing, you can even do a course
in a renowned graphic design institute
in Singapore
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