How to Create an Effective Infographic?

Infographics are all the rage right now among businesses trying to convey specific messages in an interesting and easy to read format in the digital world. However, how effective your infographic significantly depends on the graphic designer’s ability to understand execute the concept in the right way. Here are some key elements to consider when designing an effective infographic –

• The Data 

The world infographic itself is testimony to how important your data is to the design. Even if you may not be a decision maker with regards to what information goes into the graphic, you want to make sure that you study the data in detail instead of just skimming through it. This will help you make sure that all the important information is given its due in your layout.

Work closely with the decision makers to get a basic hierarchy of information. Understand what facts need to jump off the page and what information can be left out in case of a space constraint. You may be able to spot something from a fresh perspective that the marketing team may have otherwise missed.

•  Placement of the Information 

Make sure that all the important information and the newsworthy facts are placed on the top. Understand the narrative, identify the common thread in the facts and findings and use this information to tell a compelling story. Channel all your learnings from your diploma in graphic design Singapore course to use your aesthetic sensibilities towards presenting relevant information in an appealing manner.

•      Do not Repeat Yourself 

With the focus remaining on telling a compelling story, try to show what you can with graphics without having to rely on the written word. Also avoid repeating what you are showing by spelling it out separately in writing. Use your design skills to clearly get the message across.

• How Legible is the Infographic? 

With lowering attention spans, most audience members tend to skim through an infographic rather than read it in detail. Make sure that your design allows your audience to digest as much information as possible at a glance. Avoid making the reader work hard to find the story or the message in your infographic. It should be easily spottable, screaming out to the reader.

• Using the Right Colour Schemes

To be able to make your infographic more appealing looking and also more legible, you want to make sure that you use the right colour schemes. Choose contrasting hues that make the font easy to read without taking the focus off your images, graphs and pictorial elements.

Finally, you want to make sure you understand the clear difference between a quintessential infographic and a press add. Other than making sure the logo is clearly visible. Conventional brand guidelines do not apply to infographic design. The objective of this project is to lay out facts and figures to your audience. Understand the core objective of the infographic before you start working on it and you will be able to create a design that is effective.