Wednesday, 16 March 2016

Creating Motion Graphic Projects on a Budget

When there is talk of motion graphics or videos in any media project, clients immediately begin to worry about escalating budgets. However, if you are able to channel some of your learnings from your student days when you pursued your motion graphic design diploma in Singapore you already know that there are a number of ways to create great animation and videos for your clients without having to burn a hole in their pockets.
Processing is an extensive part of creating a good motion graphics design and perhaps the costliest aspect of the project. Here are a few ways in which you can help your client save money and deliver great results on a shoestring.
·         Keeping it Simple
The simpler your motion graphics design, the faster and cheaper it will be to create, and more often than not, the better it will look. Leverage your creative sense to come up with great ideas on how to make the simplest of iterations as against doodling on your PC. Doodling often adds to the complexity of the project, and before you know it, you will have crossed your client’s budget.
·         Repurposing from your Library
As a motion graphics designer it is always beneficial to create a library of some of your best ideas, illustration techniques and designs. So when you are working on a budget or working against a strict deadline all you need to do is repurpose something you have already invested significant time on. There will hundreds if not thousands of amazing designs, concepts and treatments that may have been discarded by other clients but work extremely well for your current project. It is always good to save all your experiments and versions.
·         Rely on your Inspirations
While plagiarising is a strict no-no in the world of design or any other creative field, there is nothing wrong in going back to some of your top inspirations every once in a while. This means that you save time in experimenting with concepts, giving you a chance to start on a strong and already successful foundation. Most often you will find that your end project will be completely different from the one you were inspired from in the first place. However, you saved significant time and thus money for your client.
·         Mixing Media
You will find that some elements are easier to create in real life than on a PC. If you feel that it is going to be cheaper to simply photograph or film certain aspects of your motion graphic design projects, go for it. You will also be able to bring a touch of realism into your assignment enhancing its overall quality.
Before you make any big decisions regarding the project in question, make sure you work closely with your client to understand his or her capacity to spend, the extent to which they are willing to push their budgets and their quality expectations. It will be your job to find the right balance between quality and cost to deliver what your client truly likes.

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