Online training for product knowledge is often considered to be dull and boring among most employees. To be able to change this perspective, it is your job as a designer to find an innovative way to integrate serious game design techniques into your client’s online training strategy.
Making Product Knowledge Fun
The key is to find ways to help employees brush up on the product specs in an engaging manner through online training simulations and presentations that are interactive and complete with game mechanics. You need to go beyond forcing employees to simply read out features and give them a chance to explore the product in an immersive environment. Here are a few things you need to consider when working on a product knowledge project after completing your serious game course in Singapore –
- Making the Game Mobile Friendly and Bite Sized
The most effective serious games in the market are the ones that are convenient and quick. Most modern learners don’t have the inclination, concentration span and time to engage in a game that drags on for hours. Even if you are offering them critical skills and information in exchange, you want to make sure that the micro-learning online training courses are easy to access and digest.
Your game should be engaging enough to motivate employees to repeat them again and again for the purpose of learner retention and reduction of cognitive load.
- Focusing on Product Specifications and Features
It is obvious that the focal point of your serious game needs to be on the features, specifications and benefits of the product. A common mistake developers make is to prioritize game mechanics over product knowledge. The idea is to make sure that every eLearning situation, character and challenge is linked to the product and game design elements are used as purely a performance support tool to make the process more engaging.
- Encourage Competition with Leader Boards
Competition can be powerful motivation tool. It often drives employees to do things they wouldn’t normally do. Leverage this core human nature by putting up a leader board. Employees who know the product or take the time to get to know it better will rank better. This provides a great source of motivation for employees on the top as well as bottom end of the leader board where the leaders will want to keep their spots while the others will want to prove themselves to their peers.
- Incorporate Sales Skills
Understand the difference between learning about a new product and learning how to sell it. Your online training serious game should be able to explore not only the features of the products but also provide tools that help employees to negotiate various aspects of the transaction. You could find ways to help employees re-enact common sales challenges allowing them to deal with difficult clients, enhance communication, etc.
By channelling the right skills from your serious game course in Singapore, you will be able to help you clients create the perfect product knowledge training solution for their employees.
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