Essential Guide to Creating a Logo that Works

Professors at graphic design colleges in Singapore work hard to make sure that the future designers are able to not only master their artistic skills but also add another dimension to their work by using their marketing or business acumen to differentiate a good logo from a bad one. If you have worked on various logo design projects or have simply observed the current marketplace, you will notice that the effective logos are the ones that are simple, distinctive, practical appropriate and able to convey an intended message for a brand.

Here are a few things you want to keep in mind when designing a logo for a client –

·         Focus on Simplicity

An effective logo is one that is easy to recognize, versatile and memorable. A simple logo can provide something unexpected and one of a kind without having to be overdrawn.

·         Making it Memorable

Close to simplicity, an effective logo is one that the audience can easily remember. Effective logos can enhance brand recall value by being simple and appropriate.

·         Creating an Enduring Logo

The logo you design should also be able to endure through generations that the brand hopes to cater to over the coming years. By choosing to create a design that is future proof, you will be able to appeal to audiences even may be 20 or 50 years down the line.

·         Incorporating Versatility

The brand’s logo will be used on websites, television advertisements, print advertisements corporate stationary and a host of other places. Make it a point to create a logo design that works well o all platforms and applications.

Establishing an Effective Design Process

Design colleges in Singapore cannot overstate how important it is for designers taking on any form of project to establish a design process that works for them as well as their clients. When taking up a logo design here is an approach worth considering –

·         Get a Design Brief

Start by interviewing your client to get a comprehensive brief on the project and what is the end result that they expect.

·         Research

The next step to consider is research. Spend time going through industry trends, standards and assess the logo’s the competition is using. Look at the successful ones as well as the ones that didn’t work to have a holistic idea on what your approach should be.

·         Creating the Concept

Sketch out a few logo concepts based on your research and brief and run it pat the client. To be able to prevent a burn out and to maximize results it is recommended that you take breaks throughout the design process. This way you ideas will mature and refine itself.

Finally, choose to present only a few logos that you feel are closest to the needs of the client. Do not deter from receiving consistent feedback. By working hand in hand with the client, you will be able to maximize your design skills and create an end result that is closest to or even surpasses the client’s expectations. Logo designing as a project demands not only impeccable design skills but also a slight inclination towards branding as a subject.

Summary

This article discusses the approaches to consider when creating the next most memorable logo design for a business.